Thursday, October 16, 2008

Coffee Drinkers and Their Habit

. Thursday, October 16, 2008


Finally.....after I drank a cup of coffee this morning, I walk too slowly and than think about Coffee Drinkers and Their Habit. Like you and me.

Some times, I just like to enjoyed my coffee at home. Try a few coffee menu's or just finished my work. But for another time, I just fine to felt my coffee at the coffee shop with my friend or just alone. This is not only my habit, many people in many places, had the same habit. Coffee flavour that in enjoyed, possibly was not too far different, but got the atmosphere and the different experience was the matter that many in searched in the enjoyment drank coffee. More coffee more adventure, like the motto dcafecoffee blog.

Along with this, was survey about coffee drinkers and the habit that in did by www.businessweek.com, it is hoped beneficial. Possibly several habits from the person who was asked by his opinion to be your habit in enjoying coffee.


Coffee Drinkers and Their Habit

A poll reveals that while many respondents 25 to 45 go to cafes like Starbucks, traditional brands still have a strong grip on them

To get a snapshot on how coffee drinkers feel about their brew these days, Business Week asked Greenfield Online to survey its panel of consumers, which it regularly canvases on behalf of major marketers. A total of 1,096 people across the country responded.

But we were most interested in consumers 25 to 45, since those are the heaviest drinkers of specialty coffee -- espresso or premium-priced beans typically ground in the store or at home -- and the ones the big food companies fear losing for good. We got 445 in that age bracket, and of those, 298 said they drink coffee.

SLIDING SUPERMARKET SALES. Buying coffee at premium coffee bars like Starbucks (SBUX ) is popular with 63% of the coffee drinkers 25 to 45. This is a worry for the big food companies, such as Kraft (KFT ), Procter & Gamble (PG ), and Sara Lee, who are seeing declining sales for their grand old brands like Maxwell House, Folgers, and Chase & Sanborn.

Sales of specialty coffees, now $10 billion today, are expected to grow 7% annually, while sales of traditional coffee brands slide downward. Maxwell House alone dropped $75 million in supermarket sales in the past two years, about one-fifth of its overall supermarket sales. Our complete findings from the survey of 25-45 year old are as follows:

• 24% drink 13 cups of coffee or more each week.

• 77% make coffee at home regularly, and 42% said they also regularly get it at the office.

• 34% go to premium places like Starbucks when they get coffee out, while 29% favor lower-price outlets such as McDonalds (MCD ) or Dunkin Donuts.

• 86% drink traditional coffee and 26% said they drink specialty coffee drinks, showing an overlap. Some traditional coffee drinkers see specialty brews as a treat instead of a habit.

• 82% said they drink traditional coffee brands like Maxwell House and Folgers more than anything else.

• If they're brewing coffee at home, 80% make traditional coffee, while a mere 5% brew espresso. The remaining 15% whip up pricier specialty coffees.

• 63% said they go to premium cafes like Starbucks.

• 57% said they would not fore go Starbucks even if they could make the same thing at home, indicating that the experience of going to a cafe is definitely part of the draw.

• 77% have a home-brewing machine and of that number, 89% have a traditional drip coffeemaker while the remainder have something pricier that makes specialty coffees and espressos.

• 65% of respondents said they would consider cutting back on pricey cafe coffee and specialty brews due to the cost.

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